Nedbank Golf Challenge

NEDBANK GOLF CHALLENGE

As Africa's major, the Nedbank Golf Challenge is renowned for world class golf and premium hospitality, with 66 golfers playing over 4 days, for a purse of $6-million.
The tournament will take place at Sun City from 4 –7 December 2025.
The 7 000m Gary Player Country Club at Sun City has been the home of the Nedbank Golf Challenge since 1981. Considered one of the top courses in South Africa, the course has been deemed by top international players as ‘demanding yet fair’. As the tournament commences, 66 of the world’s best players will encounter a course that combines challenging fairways interspersed with water hazards and pins tucked out of sight on kidney-shaped greens.
This immaculately groomed layout has received rave reviews from the world’s top golfers, who agree that it is both demanding and fair. This course has been consistently rated as the best in South Africa, and compares with the best in the world

IN HONOUR OF GARY PLAYER:

Gary Player’s footsteps are as deeply imprinted on this iconic golf course as they are in this tournament. From designing the golf course, to rallying the world’s best golfers to attend the first few editions, to now being an ever-present figure at the tournament, Player has witnessed every major evolution that the Nedbank Golf Challenge has undergone.
It was Player who convinced Jack Nicklaus to participate in 1981, despite the political turmoil South Africa was in. He watched as the greatest golfer of this generation, Tiger Woods, chipped in on the 18th to force a playoff with Nick Price in 1998. And he was there when the tournament’s flags hung at half-mast and play was stopped for a minute on the Friday in 2013 to honour the passing of Nelson Mandela.
Four decades later, and in his 90th birthday year Gary Player remains as finely-tuned to even the smallest detail that will keep the Nedbank Golf Challenge as one of the premier tournaments of world golf.

42 Years of History:

Past winners include many iconic players such as Max Homa (2023); Tommy Fleetwood (2019 | 2021), Branden Grace (2017); Lee Westwood (2010 | 2011 | 2018); Henrik Stenson (2008); Jim Furyk (2005 | 2006); Ernie Els (1999 | 2000 | 2002); David Frost (1989 |1990 | 1992); Seve Ballesteros (1983 | 1984) with the first winner being Johnny Miller (1981)
19 NGC Winners have been Major Winners
Ryder Cup Captains, Seve Ballesteros; Bernhard Langer; Jim Furyk have all been Nedbank Golf Challenge Winners, whilst many Ryder Cup Captain such as Luke Donald, Colin Montgomerie; Padraig Harrington; Jose Maria Olazabal have played in the Nedbank Golf Challenge over the years.
Winners have represented 14 countries over the 42 years, with representatives from over 40 nationalities competing in the tournament over the period.

Golf Meets Entertainment:

Incorporating entertainment and live music attracts a broader audience beyond traditional fans. Concerts, social activities, and food festivals alongside the sport, creates a lively, festival-like atmosphere, appealing to younger, more diverse crowds.
Technology has revolutionised golf, with advancements in equipment, tracking, and golf simulations enhancing the player and fan experience, making it accessible and engaging at all levels.

Engaging sport’s most valuable audience:

A high percentage of DPWT Fans are more likely to be a CEO.
Fans are more likely to be a board level manager or director and have decision-making responsibility.
More likely to be a high income earning household.
More likely to choose premium products and services and to purchase sponsor products.
90% Of Fortune 500 CEOs play golf.
Women make up 25% of registered adult golfers in 42 markets around the world
36 is the average age of participants, falling from 41 in 2019
Influencers are revolutionising the way the sport is perceived and followed. Through showcasing the fun and lifestyle aspects of golf, appealing to a broader audience.
Golf's appeal amongst celebrities and influencers from outside the sport is bringing it into the mainstream and attracting a wider audience.
New and established brands are appealing to the next generation of golfers who value self-expression and inclusivity, broadening the sport's appeal.
There are 468 million Golf Fans Worldwide.

Impactful Experiential Marketing:

Activations in Hospitality Village including:

Amarula Gin Bar
Klipdrift Brandy Bar
Stella Beer Garden
Flying Fish Activation
Buffalo Trace –Activation

VIP Experiences & Player Engagement:

Play alongside our players, celebrities and our other partners in the prestigious Pro-Am
Exclusive tee times on the Lost City Golf Course during tournament week
Hospitality Facility Visits
Player interaction at functions
Player autograph opportunities

Connected Campaigns:

Broadcast -The event is televised live for four days and with a total global household reach of over 519 million worldwide. The tournament is broadcast to over 145 countries with over 36 broadcasters around the world covering the event. There are 46 countries in Africa that receive the event via SuperSport.
Social -Our sponsors are entitled to participate in Sun International’s ongoing advertising and public relations effort to promote the Nedbank Golf Challenge, as the biggest international sporting event on the calendar.
Digital Advertising-The Nedbank Golf Challenge has its own official website which adds value to the sponsors in the form of additional local and international exposure.The site provides updated information and detail of the tournament daily during the four days of live coverage. During 2024 the Nedbank Golf Challenge website page received ±150 000 sessions, ±110 000 users, ±300 000 page views from over 186 countries. The sponsors page received ±10 000 page views in 2024. During tournament week the official tournament social media channels, as well as additional title sponsor channels had over 7 million impressions across Facebook, Instagram and Twitter.
DP World Tour Competitions

The Strategic Alliance with DP World Tour:

Top Player Participation
Partnership Expansion
Co-Sanctioned Events
Co-ordinated Scheduling

Network with our Key Partners:
Nedbank; DP World; Emirates; Fortinet; BMW; Rolex; Liquid Intelligent Technologies, CCBSA, AbInBev; Telkom; Heineken, Old Mutual, SuperSport, Sunbet, Pro Shop Corporate, Buffalo Trace to name but a few.